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Love what we did and want to be a part of the TWD family?

Drop an email at thewackyduo@yahoo.com

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Sponsorship and Advertorial FAQ

Who reads your website?
Almost everyone in Singapore. 70 % of our readers are aged 25-49. Our readers are mainly from Singapore, but we have a good command of readers from Malaysia, Japan and Australia!

We are among Singapore's top 3 personal websites in terms of readership for 2022.

How are you compared to local magazines?
Local parenting magazines have an average subscription of 15000 per month. Our readerships average 70000 unique visitors with more than 100000 page views per month. That means your post gets as much mileage (if not more) as an advertorial in a magazine.

Furthermore, online is always on the internet, so when someone searches for articles related to your product or event, they will find them here. It will never disappear like an old article in a printed magazine and it can be shared easily with friends and family. A post on our website is a perpetual advertisement for a one-time fee or sponsorship.

How mind-blowing is that?

What do you write on?
Short answer - Anything under the Sun that relates to Family Matters
Long Answers - Our favourite topics on the portal are

Will an invitation or sending a product guarantee a post?

For all sponsorship, be it event invites or products reviews requests, TheWackyDuo.com does not guarantee a post. Due to the amount of time dedicated to a review, the sponsored item would be of the minimum value to be featured on the blog. For items that do not meet the minimum value, we may use other social channels such as Facebook or Instagram for a feature. Do note that we do not accept loan units for review.

In addition, we like to be honest and state that not all reviews will have a positive tone. We would state any pros and cons we come across. The final write-up will be dependent on our experiences. Do note that acceptance of a product or event does not warrant an obligatory post if it does not fit our readership. Do note the following terms.

All sponsored posts' content is copyrighted to us and may not be re-published without permission.
Post contents such as videos and photos are not to be used commercially.
There will not be any draft provided for sponsored reviews.
A review of the product does not constitute an endorsement.

Consider advertorial posts if you want to use the post content for publicity. Advertisers will have access to editorial rights for the post. However, if you are confident that the product or service will resonate with our readers, take a gambit and write to us.

You might like to read Blogging for Free or Fee to reference our expectations with Sponsors.

How about a Press Release, would you like to know about the latest attractions/ talk of the town?

While we do share information that is relevant to our readers, it is at our discretion on what is to be printed. We do recommend media invites or product sponsorship to get more mileage on your event/products on the website and other social platforms.

The product will reach you on Friday; I want the post up on Sunday
Unless you paid for our services and agreed on a timeline, all sponsored posts are subject to our terms and conditions. That includes when the post will be online. Expect a lead time of 3-4 weeks as we have a constant flow of requests to be featured. For advertorials, we can complete the post in 3 days, depending on the content.

My company only want positive reviews
We are responsible to our readers who follow us because credibility is the key to a good publication. All reviews will be based on our experiences and may differ from end-user experiences. If we think it is good, the post will reflect it and vice versa.

Your post does not reflect well on us. Can we request a change?
Change can be made if factual mistakes are made. Otherwise, the best way to change a not-so-fabulous experience is to relook at how to improve it for the end user. Take it as positive feedback :)

Can sponsors tell you what to write for the post?
All editorial rights are at our own discretion. Unless it is a factual representation, we will not be skewed by demands. We hope sponsors will use this feedback and improve their products/services. Alternatively, work with us on crafting the post together and choose the advertorial route. We allow a draft for review and input, if necessary, for advertorials. Advertisers can use the contents for advertorial purposes with prior permission.

Are all your posts sponsored or paid?
We wish. For disclosure, not all posts are sponsored. However, we love to share personal experiences, so posts will be published out of pocket.

Can you help me post my article on the blog? It will be good information for your readers
To maintain our independence, we do offer complimentary hosting of articles. However, let's discuss a collaboration if you want to consider an advertorial route.

I want to be an exclusive partner; you cannot write for similar providers
Yes, we will do it if you pay us a salary or sponsor ALL the activities related to your industry. In most instances, this would just be a dream. However, we do strife not to cross sponsors on the SAME product on the same post. That would be our promise to you.

Are you paid to write?
We do accept paid advertorials. The paid advertorial will have to be clearly stated. The benefits you get are

Editorial access
Rights to Draft
Attendance to events
Usage of post content for promotional purposes subject to approval
Guaranteed post promptly.

Post contents are factually crafted with inputs from advertisers for paid advertorials. We reserve the right to approve the final edit to maintain the integrity of the post. The occasional paycheck will come in handy for The Wacky Duo Educational Trust Fund that we are hoarding for the future.

On the same note, sponsored posts will have no benefits, as stated above.

Can I use your post/images/ videos for publicity?
Feel free to share our post on your social platform. However, do provide a link back to acknowledge the source. As long as it is not for commercial purposes, we encourage all shares and mentions.

Do note that all contents created are copyrighted to TheWackyDuo.com. Unless specified in our mutual agreement, the images, videos and content cannot be used for commercial purposes. This includes but is not limited to advertising, public broadcast and promotion pamphlets.

Any usage for a commercial purpose requires additional permission and a fee for use.

Who are the writers of TheWackyDuo.com?
TheWackyDuo.com's primary writer is Daddy M, with inputs from The Wacky Duo. It is a family team effort with content generated by the boys while Daddy writes their thoughts.

Are you open to Advertisements on the website?
Sure, we have spaces on the blog for that. Just drop us an email to discuss the terms.

Can you post our 'FREE' article?
You may provide the article for free, but we do not offer complimentary hosting. On the contrary, if you have a topic to share, feel free to approach us, and we can collaborate.

Do contact us for additional information.

Do note our opinions will not change under most circumstances unless it is for factual errors.

Keeping it real.

Disclosure Clause

This policy is valid from 08 Feb 2018

TheWackyDuo.com is a Family Lifestyle and travel portal written and edited by Daddy M TheWackyDuo.com is owned and managed by The Wacky Company. For questions about TheWackyDuo.com, please contact thewackyduo@yahoo.com. This blog accepts various forms of sponsorship or other forms of compensation. All sponsored posts will be explicitly stated as such.

This blog abides by word-of-mouth marketing standards. We believe in honesty in relationships, opinions and identity. The compensation received may influence this blog's advertising content, topics or posts. That content, advertising space or post will be clearly identified as sponsored content. In addition, we may be compensated to provide opinions on products, services, websites, and other topics. Even though we receive compensation for our posts or advertisements, we always give honest opinions, findings, beliefs, or experiences on those topics or products.

The views and opinions expressed on this blog are purely our own. Any product claim, statistic, quote or other representation about a product or service should be verified with the manufacturer, provider or party in question.TheWackyDuo.com does not contain any content which might present a conflict of interest.

Disclaimer

All content provided on Thewackyduo.com is for informational purposes only. The owner of this blog (Daddy M and The Wacky Duo) makes no representations as to the accuracy or completeness of any information on this site or found by following any link. The owner will not be liable for any errors or omissions in this information nor for the availability of this information. The owner will not be liable for any losses, injuries, or damages from the display or use of this information. These terms and conditions of use are subject to change at any time and without notice.

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