Contact Us

    Love what we did and want to be a part of TWD family?
    Drop a mail to Daddy M at here
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    All enquires welcome.
    We are open to blog collaboration, social media shoutouts , workshops and event appearance.

    See our partners we had worked with here.

    Sponsorship and Advertorial FAQ

    Who reads your blog?
    Parents, parents to be, grandparents and even those getting hitch are our reader base.. 70 % of our readers are from age 25-44 . Our readers are mostly from Singapore, but we do have a good base of readers from Malaysia, US and even Japan!

    How are you compared to local magazines?
    Local parenting magazines have an average subscription of 15000 per month. Our readerships averages 50000 per month with 70000 page views. That means your post gets as much mileage (if not more) as an advertorial on a magazine. What's more , it is always on the internet so someone can always do a search for articles related to your product or event. It will never disappear like an old article in a printed magazine. That means perpetual advertisement for a one time fee or sponsorship. How mind blowing is that?

    What do you write on?
    Short answer - Anything under the Sun that relates to Family Matters
    Long Answers - Our favourite topics on the portal are

    Will an invitation or sending a product guarantee a post?
    For all sponsorship , be it event invites or products reviews request, does not guarantee a post.  Due to the amount of time dedicated for a proper review, the sponsored item would of a minimum notional value to be featured on the blog. For items that do not qualify for a post, we may use other social channels such as Facebook or Instagram for a feature instead. Do note that we do not accept loan units for review.

    In addition, we like to be honest and state that not all reviews will have a positive tone. We would state any pros and cons we come across. The final write up will be dependent on our experiences.  Do note that acceptance of a product or event does not warrant an obligatory post if it does not fit our readership. All sponsored posts content are copyright to us and may not be re-published without permission in any form. In addition post contents such as videos and photos are not to be use on a commercial basis. There will not be any draft provided for sponsored reviews. Lastly, review of the product does not constitute endorsement.

    Do consider advertorial post if you would like to use the post contents for publicity. That say, if you are confident that the product or services will resonate with our readers, take a gambit and write in to us.  

    You might like to read Blogging for Free or Fee as a reference to our expectations with Sponsors.

    How about Press Release, surely you like to know about the latest attractions/ talk of the town?
    Thank you for the information. At, we would like to base our posts on real life experiences and not just an exercise of cut and paste. Information is free, hard work to prepare and publish a post is unfortunately ... not.

    The product will reach you on Friday, I want the post up on Sunday
    Unless you paid for our services and we agreed on a timeline, all sponsored posts are subject to our own terms and conditions. That includes timing of the post if we would do a review. Expect a lead time of 3-4 weeks as we do have a constant flow of requests to be featured.

    My company only want positive reviews
    We do have a responsibility to our readers who follow us because credibility is the key to a good publication. All reviews will be base on our experiences and may differ from end users experience. If we think it is good , the post will reflect it and vice versa.

    Your post does not reflect well on us, can we request for a change?
    Change can be made if factual mistakes were made. Otherwise, the best way to change a not so fabulous experience is to relook at how to improve it for the end user. Take it as a positive feedback :)

    Can sponsors tell you what to write for the post?
    All editorial rights are at our own discretion. Unless it is a factual representation, we will not be skewed by demands. We do hope sponsors will use this as feedback and improve their products / service. Alternately, work with us on crafting the post together and choose the advertorial route. For advertorial, we do allow a draft for review and inputs if necessary. Advertisers can retain copyright of post and use the contents for advertorial purpose.

    Are all your posts sponsored or paid?

    We wish, especially the overseas travel.  Not all posts are sponsored as we love to share personal experiences too.

    Can you help me post my article on the blog? It will be good information for your readers.
    To maintain our independence, we do not publish third party content. All information on this blog are 100% created by us.

    I want to be an exclusive partner , you cannot write for similar providers
    Yes, we will do it if  you would pay us a salary or sponsor ALL the activities related to your industry. Most instance, this would just be a dream. However, we do strife not to cross sponsors on the SAME product on the same post. That would be our promise to you.

    Are you paid to write?

    We do accept paid advertorial. Paid advertorial will have be clearly stated. The benefits are editorial access, attendance to events, rights to draft, usage of  post content for promotional purpose and a guaranteed post in a timely manner. Post contents are crafted with inputs from advertisers in a  factual manner for paid advertorials. We do reserve the right to approve the final edit to maintain the integrity of the post. The occasional paycheck will come in handy for The Wacky Duo Educational Trust Fund that we are hoarding for the future.

    On the same note, for sponsored posts, there will not be any benefits as stated above.

    Who are the writers of main writer is Daddy M with inputs from The Wacky Duo. It is a family team effort with contents generated by the boys , while Daddy writes their thoughts.

    Are you open to Advertisement on the blog?
    Sure, we have spaces on the blog for that. Just drop us an email to discuss the terms.

    Do contact us for additional information

    Do note our opinions will not change under most circumstances unless it is for factual errors.

    Keeping it real.


    Our Targeted audiences are families with children. Our core readership are PMET age 18-55 , with a readership even between genders. Our readership averages 70,000 page views with 50,000 unique visitors per month (as per Google Analytics March 2018). Our blog was ranked top 20 most read blog from Singapore for 2017 under Similar Web Ranking. Till date we have reached 5 Million+ readers and counting.




    • Singapore Blog Awards : Best Family Blog Finalist
    • Marina Bay Singapore Countdown 2013 Official Blogger
    • U Family Blog Champion
    • Marina Bay Ambassador
    • I Love Children Endorsed Blogger

    Disclosure Clause

    This policy is valid from 08 Feb 2018 is a Family lifestyle and travel portal written and edited by Daddy M is owned and managed by The Wacky Company. For questions about, please contact This blog accepts various forms of sponsorship or other forms of compensation. All sponsored posts will be explicitly stated as such.

    This blog abides by word of mouth marketing standards. We believe in honesty of relationship, opinion and identity. The compensation received may influence the advertising content, topics or posts made in this blog. That content, advertising space or post will be clearly identified as sponsored content.We may be compensated to provide opinion on products, services, websites and various other topics. Even though we receive compensation for our posts or advertisements, we always give our honest opinions, findings, beliefs, or experiences on those topics or products.

    The views and opinions expressed on this blog are purely our own. Any product claim, statistic, quote or other representation about a product or service should be verified with the manufacturer, provider or party in does not contain any content which might present a conflict of interest.

    All content provided on is for informational purposes only. The owner of this blog (Daddy M and The Wacky Duo) makes no representations as to the accuracy or completeness of any information on this site or found by following any link on this site. The owner will not be liable for any errors or omissions in this information nor for the availability of this information. The owner will not be liable for any losses, injuries, or damages from the display or use of this information. These terms and conditions of use are subject to change at anytime and without notice.