CONTACT US - TheWackyDuo.com - Singapore Wacky Digital Underground Outpost

CONTACT US


Love what we did and want to be a part of the TWD family?
Drop an email at  thewackyduo@yahoo.com




Looking for an honest review of your products and services?

WE REVIEW (Almost) EVERYTHING 


Welcome to TheWackyDuo.com!

WHO ARE WE?
 
On March 1st, 2012, TheWackyDuo.com kicked off its journey.

This wacky site was inspired by a Dad raising a pair of brothers. It started as a diary that gradually turned into an independent boutique publisher with a niche for travel, lifestyle, reviews, and all things Singapore. 

Originally a parenting website, we had transformed ourselves to The Wacky D.U.O (Digital Underground Outpost) where we share the wackiest events, news and tech in Singapore. We're like the chatter you'd hear in a Kopitam. Loud but relevant. 






Being avid adventurers, we tackle every experience openly, offering impartial evaluations. Reach out if you want us to test your products, services, or events – whether they're local or global – and we'll happily give them a whirl.

We have a penchant for local startups since we identify as one.

We're open to advertorials with editorial rights. Sponsorships are cool too. But for sponsored reviews, we're running the show on our terms, without editorial rights set timelines.

Audience

Our Targeted audiences are families with children. Our core readership is PMET, age 18-55, with a readership between genders. Our readership averages 100,000 page views with 70,000 unique visitors per month (as per Google Analytics June 20223). Our blog was ranked top 20 most-read blogs from Singapore for 2022 under Similar Web Ranking. To date, we have reached 16 Million+ readers and counting.

What will sponsors receive? 

First Page Google Search

Our reviews are usually found on the first page of Google Search.We used proven in-house SEO, quality and authentic content to produce consistent results leading to high ranking on Google Search. As of August 2023, we had reached over 16 million page views.

An honest and prompt review
We're upfront in our style. Count on a truthful review from us, whether it's a thumbs-up or a critique. If your product shines, we'll give it the spotlight. If tweaks are due, take our insights as a chance to boost your product or elevate the customer experience.

Reviews usually wrap up in 2-3 weeks – our sweet spot for effective testing and evaluating.

Proven Affiliated Marketing

Our fruitful affiliate marketing ventures with sponsors have brought big rewards. One sponsor raked in $300,000 from our posts alone. Though not every sponsor will hit the same jackpot, it's evident that review websites remain a valuable marketing tool in today's landscape.




PARTNERS AND AWARDS

AWARDS & RECOGNITION






AWARDS & RECOGNITION
FOOD REVIEWS


AWARDS & RECOGNITION

AWARDS & RECOGNITION

TECH & GADGETS



AWARDS & RECOGNITION

FOOD REVIEWS

GENERAL REVIEWS
TECH & GADGETS
TRAVEL





AWARDS

FOOD REVIEWS

GENERAL REVIEWS 

LIFESTYLE EVENTS





AWARD

FOOD REVIEWS 


GENERAL REVIEWS 


LIFESTYLE EVENTS
TRAVEL





AWARDS

LIFESTYLE EVENTS
FOOD 

GENERAL REVIEWS
TRAVEL

PLAYGROUNDS
SHOWS 

STAYCATION
TECH & GADGETS

TOY REVIEWS






     
    AWARDS

    EVENTS

    FOOD

      GENERAL REVIEWS
      TRAVEL

        PLAYGROUNDS

        SHOWS
        TECH & GADGETS

          TOY REVIEWS




              AWARDS

                BOOK REVIEW

                EVENTS

                FASHION

                FOOD


                GENERAL REVIEWS

                TRAVEL




                      AWARDS
                      • Featured in Dads For Life Toolbox
                      • Dulux Challenge - The Colourists Award
                      • The New Age Parents' Top 5 favourite Daddy Bloggers
                      • The New Age Parents Father's Day Special Feature

                        PLAYGROUNDS

                        STAYCATIONS

                        SHOWS


                        TECH & GADGETS

                        TOY REVIEWS

                          BOOK REVIEW
                          EVENTS
                          FASHION

                          FOOD

                          GENERAL REVIEWS

                          PLAYGROUNDS

                          SHOWS

                          STAYCATIONS

                          TECH REVIEWS


                          TOY REVIEWS


                              2013
                              Awards
                              • Little Step Best of Mom and Dad Blog 2013
                              • Rise and Shine Official Blogger
                              • National Family Celebration Official Blogger
                              • Garden Angels (Gardens By the Bay)
                              • Co-Founder Daddy Matters
                              Events




                                  Awards
                                  • Singapore Blog Awards: Best Family Blog Finalist
                                  • Marina Bay Singapore Countdown 2013 Official Blogger
                                  • U Family Blog Champion
                                  • Marina Bay Ambassador
                                  • I Love Children Endorsed Blogger
                                  Events


                                    We are no strangers to working with sponsors. We have worked with over 700 local and international companies over the past 11 years. Our past sponsors include local companies such as Mariott, Sentosa, Changi Airport, Osim, Gardens by the Bay, RWS, Marina Bay Sands and Base Entertainment. Our international sponsors include Regent Hotel, Silks Hotel Group, Club Med, Citroen, Volvo, Volkswagen, Disney, Canon, HP, LG, Hasbro, Karcher, Dyson, 3M, and Ikea, among many others.

                                    Sponsorship and Advertorial FAQ

                                    Who reads your website?
                                    Almost everyone in Singapore. 70 % of our readers are aged 25-49. Our readers are mainly from Singapore, but we have a good command of readers from Malaysia, Japan and Australia!

                                    We are among Singapore's top 3 personal websites in terms of readership for 2022.

                                    How are you compared to local magazines?

                                    Local parenting magazines have an average subscription of 15000 per month. Our readerships average 70000 unique visitors with more than 100000 page views per month. That means your post gets as much mileage (if not more) as an advertorial in a magazine. 

                                    Furthermore, online is always on the internet, so when someone searches for articles related to your product or event, they will find them here. It will never disappear like an old article in a printed magazine and it can be shared easily with friends and family. A post on our website is a perpetual advertisement for a one-time fee or sponsorship.

                                    How mind-blowing is that?

                                    What do you write on?

                                    Short answer - Anything under the Sun that relates to Family Matters
                                    Long Answers - Our favourite topics on the portal are


                                    Will an invitation or sending a product guarantee a post?
                                    For all sponsorship, be it event invites or products reviews requests, TheWackyDuo.com does not guarantee a post. Due to the amount of time dedicated to a  review, the sponsored item would be of the minimum value to be featured on the blog. For items that do not meet the minimum value, we may use other social channels such as Facebook or Instagram for a feature. Do note that we do not accept loan units for review.

                                    In addition, we like to be honest and state that not all reviews will have a positive tone. We would state any pros and cons we come across. The final write-up will be dependent on our experiences. Do note that acceptance of a product or event does not warrant an obligatory post if it does not fit our readership. Do note the following terms.
                                    • All sponsored posts' content is copyrighted to us and may not be re-published without permission. 
                                    • Post contents such as videos and photos are not to be used commercially. 
                                    • There will not be any draft provided for sponsored reviews.
                                    • A review of the product does not constitute an endorsement.
                                    Consider advertorial posts if you want to use the post content for publicity. Advertisers will have access to editorial rights for the post. However, if you are confident that the product or service will resonate with our readers, take a gambit and write to us.  

                                    You might like to read Blogging for Free or Fee to reference our expectations with Sponsors.

                                    How about a Press Release, would you like to know about the  latest attractions/ talk of the town?
                                    While we do share information that is relevant to our readers, it is at our discretion on what is to be printed. We do recommend media invites or product sponsorship to get more mileage on your event/products on the website and other social platforms.

                                    The product will reach you on Friday; I want the post up on Sunday
                                    Unless you paid for our services and agreed on a timeline, all sponsored posts are subject to our terms and conditions. That includes when the post will be online. Expect a lead time of 3-4 weeks as we have a constant flow of requests to be featured. For advertorials, we can complete the post in 3 days, depending on the content.

                                    My company only want positive reviews
                                    We are responsible to our readers who follow us because credibility is the key to a good publication. All reviews will be based on our experiences and may differ from end-user experiences. If we think it is good, the post will reflect it and vice versa.

                                    Your post does not reflect well on us. Can we request a change?
                                    Change can be made if factual mistakes are made. Otherwise, the best way to change a not-so-fabulous experience is to relook at how to improve it for the end user. Take it as positive feedback :)

                                    Can sponsors tell you what to write for the post?

                                    All editorial rights are at our own discretion. Unless it is a factual representation, we will not be skewed by demands. We hope sponsors will use this feedback and improve their products/services. Alternatively, work with us on crafting the post together and choose the advertorial route. We allow a draft for review and input, if necessary, for advertorials. Advertisers can use the contents for advertorial purposes with prior permission.

                                    Are all your posts sponsored or paid?
                                    We wish. For disclosure, not all posts are sponsored. However, we love to share personal experiences, so posts will be published out of pocket.

                                    Can you help me post my article on the blog? It will be good information for your readers
                                    To maintain our independence, we do offer complimentary hosting of articles. However, let's discuss a collaboration if you want to consider an advertorial route.

                                    I want to be an exclusive partner; you cannot write for similar providers
                                    Yes, we will do it if you pay us a salary or sponsor ALL the activities related to your industry. In most instances, this would just be a dream. However, we do strife not to cross sponsors on the SAME product on the same post. That would be our promise to you.

                                    Are you paid to write?
                                    We do accept paid advertorials. The paid advertorial will have to be clearly stated. The benefits you get are

                                    • Editorial access
                                    • Rights to Draft
                                    • Attendance to events
                                    • Usage of  post content for promotional purposes subject to approval
                                    • Guaranteed post promptly. 

                                    Post contents are factually crafted with inputs from advertisers for paid advertorials. We reserve the right to approve the final edit to maintain the integrity of the post. The occasional paycheck will come in handy for The Wacky Duo Educational Trust Fund that we are hoarding for the future.

                                    On the same note, sponsored posts will have no benefits, as stated above.

                                    Can I use your post/images/ videos for publicity?

                                    Feel free to share our post on your social platform. However, do provide a link back to acknowledge the source. As long as it is not for commercial purposes, we encourage all shares and mentions.

                                    Do note that all contents created are copyrighted to TheWackyDuo.com. Unless specified in our mutual agreement, the images, videos and content cannot be used for commercial purposes. This includes but is not limited to advertising, public broadcast and promotion pamphlets.

                                    Any usage for a commercial purpose requires additional permission and a fee for use.

                                    Who are the writers of TheWackyDuo.com?

                                    TheWackyDuo.com's primary writer is Daddy M, with inputs from The Wacky Duo. It is a family team effort with content generated by the boys while Daddy writes their thoughts.

                                    Are you open to Advertisements on the website?

                                    Sure, we have spaces on the blog for that. Just drop us an email to discuss the terms.

                                    Can you post our 'FREE' article?
                                    You may provide the article for free, but we do not offer complimentary hosting. On the contrary, if you have a topic to share, feel free to approach us, and we can collaborate.

                                    Do contact us for additional information.

                                    Do note our opinions will not change under most circumstances unless it is for factual errors.

                                    Keeping it real.






                                    Disclosure Clause

                                    This policy is valid from 08 Feb 2018

                                    TheWackyDuo.com is a Family Lifestyle and travel portal written and edited by Daddy M TheWackyDuo.com is owned and managed by The Wacky Company. For questions about TheWackyDuo.com, please contact thewackyduo@yahoo.com. This blog accepts various forms of sponsorship or other forms of compensation. All sponsored posts will be explicitly stated as such.

                                    This blog abides by word-of-mouth marketing standards. We believe in honesty in relationships, opinions and identity. The compensation received may influence this blog's advertising content, topics or posts. That content, advertising space or post will be clearly identified as sponsored content. In addition, we may be compensated to provide opinions on products, services, websites, and other topics. Even though we receive compensation for our posts or advertisements, we always give honest opinions, findings, beliefs, or experiences on those topics or products.

                                    The views and opinions expressed on this blog are purely our own. Any product claim, statistic, quote or other representation about a product or service should be verified with the manufacturer, provider or party in question.TheWackyDuo.com does not contain any content which might present a conflict of interest.

                                    Disclaimer
                                     
                                    All content provided on Thewackyduo.com is for informational purposes only. The owner of this blog (Daddy M and The Wacky Duo) makes no representations as to the accuracy or completeness of any information on this site or found by following any link. The owner will not be liable for any errors or omissions in this information nor for the availability of this information. The owner will not be liable for any losses, injuries, or damages from the display or use of this information. These terms and conditions of use are subject to change at any time and without notice.


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