FairPrice Housebrand Fan Challenge

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For parents, saving a dime or two is something we do when possible.  With 2 kids in tow, the cost of living in Singapore can be astronomical. Any amount saved could go a long way towards the children’s education funds.

It is the same philosophy we adopt when we do grocery shopping. Grocery shopping has been a bi-weekly affair in the household. When it comes to shopping for essentials, we have found several methods to knock a few cents off our final bill.

One of the most effective ways to generate the highest savings without sacrificing quality is to look for Housebrand. When we are shopping in FairPrice, we always look out for Housebrand as they usually provide the best value for money. The good news is that regardless FairPrice, FairPrice Finest, FairPrice Xtra or FairPrice Xpress; you can be sure to find a few good deals in stores.

For those who are unaware, Housebrand does not confine to toiletries and disposable. FairPrice has a variety of Housebrand products that caters for the budget conscious to discerning taste. The most popular brand will be the FAIRPRICE HOUSEBRAND that offers a wide range of household items that give you good quality, best prices at all times. Other brands include the affordable BUDGET range, quality homeware and hardware from HOME PROUD, fresh product from PASAR, organic choices from PASAR ORGANIC and premium products from FAIRPRICE GOLD.

For a full range of FairPrice household products, click here.



We do have our own favourites in terms of Housebrand. Personally I would look out for FairPrice Housebrand due to its proven quality at a pocket friendly price. The munchies and coffee mix prove to be a hit as it accompanies me through the late nights of European Cup.


As for the wifey, her favourite would be the essentials such as the Lavender scented anti- bacterial handsoap and the soft facial tissues.



The boys have their obvious favourite, with chips being their target every time we hit the stores. 


Housebrand quality has improved through times. Today you can even get food items with healthier choice and trans fat free label. Going for better value does not mean you need to compromise on quality.

We ransacked the kitchen cabinets and found more FairPrice branded items in it. It had been a subconscious choice for us to choose FairPrice when we do our grocery shopping. I guess that makes us fans of Housebrand products.


If you think you are a bigger Housebrand fan than us,
Prove it
From 27 June to 18 July, FairPrice will be conducting a contest on Instagram. All you have to do is to upload a picture with the most number of Housebrand products (FairPice Housebrand, FairPrice Gold, Pasar, Pasar Organic, Home Proud and Budget) in your Instagram post to stand a chance to be crowned “Biggest HouseBrand Fan”. #BiggestHBFan

To qualify for the contest, just follow these steps:

  1.    *SNAP a photo/photos of ALL your Housebrand products & share on your Instagram account
  2.      TAG us with the hastag #BiggestHBFan
For T & C, do visit the link here.


If you emerge the Biggest Housebrand Fan, you will receive a hamper of ALL Housebrand products that is featured in your post (s). There are also 2 special prizes for the most Creative and the post with the most number of likes. Winners will be announced on FairPrice’s Facebook page.

Join the contest today and be rewarded for being the “Biggest Housebrand Fan”!

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