White Rabbit New Ice Cream + Pop Up at Chin Mee Chin Confectionary


Remember the white milk candy wrapped in a thin edible paper-like wrapping?

This candy used to be my favourite treat during my younger days. It has come a long way today with the launch of their new ice cream made with the freshest milk and cream. 

This new variant is soft and creamy thanks to a collaboration with Bright Dairy & Food Co Ltd and Shangai Guan Sheng Yuan Food Ltd.


Special Pop-Up Booth

White Rabbit will have a special pop-up at the popular old school Chin Mee Chin Confectionary to celebrate the launch.

Old But Gold Set

From Aug 26 to Sep 11, diners can enjoy a limited White Rabbit Ice Cream set menu. You would get the cafe's famous kaya toast and eggs, a drink of choice, and a cup of the new White Rabbit Ice Cream for just $9.50. 


White Rabbit Merchandise


And if you are a big fan (like us!), check out the official White Rabbit merchandise at the stores. Our favourites are the mugs and pillows. 

Canvas bags and umbrellas are also available for purchase at Chin Mee Chin Confectionary at this time.

Price List as follows


More good deals!

Can't head down to Chin Mee Chin Confectionary and want to stock up on the new ice cream? Fret not; from Aug 28, it will be launched exclusively on Fairprice Online. On 8 September, it will be available at selected Farirpice and Fairprice Xpress supermarkets. Each White Rabbit Cup ice cream will be at $5.50 per cup. 



From the launch till 21 September, there is a buy-one-get-one-free promotion. The offer will end on 21 September!

'Chase the White Rabbit' Social Media Contest

Hao Food SG will launch an exciting new social media contest in conjunction with the pop-up. The White Rabbit is hiding somewhere in Singapore, and the first three people who find its burrow will stand a chance to win attractive prizes. The first price is a White Rabbit Hunt Staycation at Lloyd's Inn worth $400.

To participate, keep an eye on Hao Food SG's social media platforms for clues. Decode them, locate the White Rabbits, take selfies in at least 2 out of the 5 designated spots and tag Hao Food SG on Instagram at  @haofoodsg. You will discover where the White Rabbit is waiting when you piece all the clues. Be the first 3 to arrive at the tea party, and you can win attractive prizes!

Good Luck!



































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